Commercial Growth Diagnostic

Who this service is for

Founder-led businesses that are growing but feel the growth has become unclear — revenue is coming in, but the commercial engine behind it (positioning, pricing, channels, sales execution) has not been examined as a whole.

Problems addressed

• Unclear or crowded positioning: the business struggles to say precisely what it wins on.
• Revenue concentrated in too few customers or channels.
• Sales activity that is busy but not commercially focused.
• Growth decisions made by instinct rather than a clear view of the numbers and the market.

Scope of the engagement

A structured review of the business's commercial foundations: positioning, offer structure, pricing approach, routes to market and sales execution. The engagement concludes with a prioritised view of where commercial focus should go next.